There are many packaging options a brand can choose from according to the needs of its product and what will stand out to its target audience. A business must look at the features of its product and ensure the packaging it chooses will keep it secure. The packaging needs to stand out on a competitive store shelf drawing people’s attention to it so they notice it and are encouraged to buy the product. One packaging type to know about is custom shoulder boxes. These boxes are trending amongst luxury brands due to their structure and appeal.
What are custom shoulder boxes?
Shoulder boxes tend to be premium and sturdy rigid packaging that includes three main pieces. There is a base, lid, as well as a middle “shoulder”. When looking at the lid, it rests upon the exposed middle section instead of going till the bottom. The box therefore has a layered design which makes luxury products stand out and look high-end.
The base of the box is the bottom tray which holds the item in securely. The shoulder is the middle part. It can be referred to as a neck. It is glued into the base. This lets it stick up allowing the box to have a middle step. The lid is the top cover which slides down over the shoulder. It rests flush with the box’s base.
The following looks at why luxury brands are choosing shoulder boxes:
Greater product protection
Luxury and premium products are expensive and need to be protected when they are being transported and handled. Customers who invest in these products will be expecting to get them in excellent condition free from any damage. They need to be placed in strong packaging like shoulder boxes.
The packaging is made with thick and rigid cardboard. It does not crush easily the way that normal packaging boxes do. Therefore high-end products are able to stay safe in the box like jewelry and perfume.
Customers even know they can expect a luxury and expensive product in the box when they look at its strong structure.
Perfect dimensions
The packaging is customized and made to store the product properly ensuring it does not move and is not forced in a box that is really small for it. It is the right dimensions and presents the product in a high-end way.
The product fits in properly so that when the box is opened it has stayed in its place. Brands add custom inserts if they want to further hold the item more securely so it does not move around in the box.
When products are presented in an attractive way like this, people are drawn to the brand and remember it. They even want to buy from it in the future and some may share the unboxing online therefore promoting the business to more and more people.
Higher perceived value
When high-quality material is used to make the sturdy box it feels expensive and looks expensive as well. The structure of the box looks high-end even and convinces people the product is an expensive one.
Brands design the packaging with high-quality inks to further make it look premium. People are willing to pay a higher price for the product when it is placed in a box like this as they are convinced it is worth its price.
Premium product appeal
The packaging stands out amongst the competition due to its unique design. Brands choose colors and designs to add that will let people know its values and what is in the box. Premium brands choose to keep the packaging design minimal so it is not confusing but stands out.
Colors are added which relate to the product and give customers a certain feeling. For instance if you have packaged a cosmetic product in the box you may include colors like rose gold and white to make the box look feminine and luxurious.
A minimal packaging design includes limited information but still makes the box stand out. A brand may add a high-quality image or design that lets people know about the product.
Finishing touches like a textured impact or foiling will further elevate the design of the box ensuring it appeals to a larger consumer base.
Promote brand
Brand details such as a brand logo and brand colors promote the business selling the product because people get to know about it. Consumers are able to recognize products it is selling in the competitive market as well with the brand logo.
A brand can even include contact details like its address and social media links to help customers find out more about it.
Rigid setup boxes are used by luxury brands when they want people to know the business is a high-end one selling quality products. Shoulder boxes are able to protect a range of products and advertise them in the competitive market. The design of the box makes it stand out and give a positive image of the brand.
